Get the data right before you analyze it
Misconfigured GA4, wrong attribution models, and silent event failures all produce numbers that feel right and aren't. This is where we help you fix the foundation.
A complete walkthrough: data stream, tag, and the key configuration steps most setups skip.
Read guide →Adding purchase events, item parameters, and revenue tracking to your GA4 property.
Read guide →Configure and verify the key events that matter most for lead gen: form submissions, trial starts, and contact clicks.
Read guide →Step-by-step migration covering events, goals, custom dimensions, and attribution settings.
Read guide →What Enhanced Measurement tracks automatically, what it gets wrong, and why you still need manual tagging.
Read guide →How GA4 decides which channel gets credit for a conversion, and why the model you choose changes the numbers.
Read guide →Switching from last-click to data-driven attribution and what changes when you do.
Read guide →The practical difference between the two models and how to choose.
Read guide →What changed, what the new numbers actually mean, and what to do about it.
Read guide →GA4 replaced bounce rate with engagement rate. Here's how to interpret the new metric and what the numbers mean.
Read guide →Context matters. Some pages should have high bounce rates — and treating them all as problems leads to bad decisions.
Read guide →The most common reasons for the discrepancy and how to reconcile them.
Read guide →What causes the (not set) label and how to eliminate the most common sources.
Read guide →AI-generated traffic often arrives without referrer data. Here's what shows up instead and how to track it.
Read guide →Case #2
Bounce rate spiked from 30% to 78% after a GA4 migration. The problem wasn't visitor behaviour — it was a misconfigured session timeout.
Read case study →Case #3
Key events stopped firing after a site rebuild. The tracking code was intact; the event triggers had been quietly removed.
Read case study →Case #5
GA4 showed a 40% revenue drop that Shopify didn't confirm. The discrepancy came from a currency conversion bug and duplicate transaction IDs.
Read case study →WebSignalytics watches your tracking setup and flags configuration issues, attribution shifts, and data gaps in real time.
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